When it comes to your marketing efforts, you likely pay a substantial amount of attention to analytics. However, your view may be limited. You may be looking at the past without thinking carefully about how to model the future. And despite what marketers would like to believe, the past is not necessarily a good way… keep reading →
How can machine learning improve email marketing performance? The possibilities and potential for machine learning never fail to amaze me, whether they could make my personal life easier (now my kitchen appliances can talk to each other, but do I want to know what they’re saying about me?) or open up new vistas for email… keep reading →
“Machine learning” has moved out of science fiction and into real-life applications, like powering Tesla cars that run on autopilot and robots that can beat humans at the Japanese game of Go. For marketers, it gets them closer to their email nirvana: true 1:1 personalisation on a mass scale. Machine learning, at its simplest, is… keep reading →