Calls to Action that Convert Getting the call to action wrong is like tripping at the last hurdle in a leg race. You were doing so well! The subject line drew in the recipient to open it. The content engaged them enough to read it. And then… nothing. The email sits there, the call to… keep reading →
AI can help draft cold emails, but it shouldn’t run the show. Learn the right way to blend automation and personalization when prospecting. A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate a business relationship with you. It’s… keep reading →
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. In a previous post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align… keep reading →
Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. But all too often they recycle the same old ideas or serve as thinly disguised… keep reading →
A deep dive into writing prompts for generative AI to create an email campaign brief. In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of… keep reading →