Calls to Action that Convert Getting the call to action wrong is like tripping at the last hurdle in a leg race. You were doing so well! The subject line drew in the recipient to open it. The content engaged them enough to read it. And then… nothing. The email sits there, the call to… keep reading →
A deep dive into writing prompts for generative AI to create an email campaign brief. In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of… keep reading →
Fun with ChatGPT: How to use AI models for better email marketing As with any tool, how you use it determines what you get from it The hype cycle for ChatGPT has swung into hyperdrive. We’ve gone from “What is ChatGPT?” to “ChatGPT will save marketing” to “ChatGPT will kill copywriter jobs” in less than… keep reading →
“Machine learning” has moved out of science fiction and into real-life applications, like powering Tesla cars that run on autopilot and robots that can beat humans at the Japanese game of Go. For marketers, it gets them closer to their email nirvana: true 1:1 personalisation on a mass scale. Machine learning, at its simplest, is… keep reading →