A friend sent me an article recently with a message that said, essentially: This sounds an awful lot like you. She wasn’t wrong. The article sounded familiar. It asserted that AI has made it possible for marketers to produce more content, faster, but that all this extra output creates work elsewhere: more reviewing, more approvals,… keep reading →
AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured. AI has made many parts of marketing faster. But faster production hasn’t magically given marketers more time. Nor has it automatically made the work better. In my recent MarTech article, “Why AI hasn’t solved marketing’s… keep reading →
Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →
Part 2 of “AI Has Changed the Click: Why Zero-Click Marketing Is the New Normal” In Part 1, we explored how platforms are using zero-click design to adapt to consumer behaviour and drive it. Thanks to AI, users now get what they want (answers, offers, content) without clicking a single link. Nowhere is this more… keep reading →
Part 1 of a 2-Part Series on AI, Zero-Click Marketing & Email Strategy Welcome to the Zero-Click Marketing Era! Thanks to AI, the rules of digital engagement are shifting quickly. AI-powered platforms like Google, Instagram, LinkedIn, and Gmail are reshaping how users interact with content. The result? More often than not, your audience sees your… keep reading →