(and how to use it in your emails) Ever noticed how a group of people in a photo all seem more attractive together than they do individually? That’s not just your imagination. It’s a psychological phenomenon known as the Cheerleader Effect. And it has some surprisingly powerful implications for your email marketing and digital design.… keep reading →
Use AI to make you smarter – not to outsource your thinking. Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about. AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable fall from the dizzying height of the Hype Cycle. This is the… keep reading →
Have you ever started a free trial and then felt a strange twinge of reluctance to cancel — even though you hadn’t paid a thing? That’s the Endowment Effect in action. It’s a powerful cognitive bias that kicks in the moment someone feels a sense of ownership, and it can radically change how they perceive… keep reading →
Back in April, Jordan West spotted a little line of code hidden inside ChatGPT’s live assets: shopify_checkout_url It was like catching a glimpse behind the curtain. No announcement. No fanfare. Just a clue that something big was brewing. Well, it’s no longer a secret—because now it’s official. OpenAI has launched Instant Checkout inside ChatGPT. Etsy… keep reading →
Why the latest Gmail, Yahoo, Apple, and Outlook updates make email more important than ever Every major inbox provider is changing the rules — and not just cosmetically. In the last year we’ve seen Gmail’s Postmaster Tools overhaul and prioritisation algorithms, Yahoo’s dramatic storage cut, Apple iOS 18’s AI‑powered Mail features, and Outlook’s smarter filtering… keep reading →