Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who… keep reading →
Fun with ChatGPT: How to use AI models for better email marketing As with any tool, how you use it determines what you get from it The hype cycle for ChatGPT has swung into hyperdrive. We’ve gone from “What is ChatGPT?” to “ChatGPT will save marketing” to “ChatGPT will kill copywriter jobs” in less than… keep reading →
Recession-proof email marketing – when times get tough, marketing budgets get cut. At the same time, we know businesses that keep investing in email marketing during a recession end up better off when the economy improves. Email marketing can be your most effective channel thanks to its low cost and direct connection to your customers’… keep reading →
“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA… keep reading →
The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. But not all data is equally… keep reading →