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Author: Kath Pay

6 top tips on how to grow your subscriber list using pop-ups and lightboxes

A discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be:  Will using a pop-up help us achieve our goals as well as keep our customers happy? In this article I will focus specifically on using… keep reading →

Integrate search and email marketing using intelligent personalisation

An example of Holistic Email Marketing Here’s a taster of what you can look forward to on October 8th at the free International Digital Marketing Summit  from Plan To Engage. It’s a free summit held At Your Desk, so why not register? If you can’t make it on the day, register anyhow and view the sessions… keep reading →

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On the blog…

  • The post-purchase moment where loyalty is won or lost
  • Why Your Shipping Strategy Might Be Costing You More Than You Think
  • Your hardest-won customer is also your most fragile
  • What TikTok gets right about attention and what email overlooks
  • 6 post-purchase moments that shape customer lifetime value
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