How do your email subscribe forms stand up? We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see for ourselves. Now the verdict is in: Some retailers will be ready to go on May… keep reading →
After nearly 20 years in the industry, it still astonishes me to find how many email marketers aren’t doing everything they can – legally! – to acquire high-quality subscribers. Investing time and money in the subscription process just makes business sense. A healthy, growing and active email list gives you a competitive advantage. It costs… keep reading →
Email marketing is a brand’s best opportunity to encourage customers to stay loyal and spend more. But, Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018, a new research report by UK email consultancy Holistic Email Marketing and in partnership with marketing-technology provider Pure360, found many brands pay scant attention to the… keep reading →
How can machine learning improve email marketing performance? The possibilities and potential for machine learning never fail to amaze me, whether they could make my personal life easier (now my kitchen appliances can talk to each other, but do I want to know what they’re saying about me?) or open up new vistas for email… keep reading →
Helpful Email Marketing Helpful email marketing can even help you achieve one of your marketing goals – competitive superiority over everybody else in the inbox. You help your customers achieve their objectives. They, in turn, help you achieve yours. Everybody wins! Everybody talks about being “customer-centric” in their email marketing plans. “Putting the customer first”… keep reading →