Let me start by saying I’m a big fan of best practices for email – when they are actually useful. But over the years I’ve come to question some of the tactics touted as being best practices, as I feel they don’t reflect the current landscape of email marketing. Best practices generally begin as a… keep reading →
Thinking about your digital marketing, what do you test? Pricing, grouping, offers, creative, form fields, layout, copy, colour and more? Hopefully these are just some of the tests you are performing on your website, landing pages, e-commerce site, PPC and banners ads. The process of running a test is pretty simple. We ask a question,… keep reading →
Picture a coin with two sides. One side is your objective — wanting to sell your goods or services — and the other side is your customer wanting to buy your goods or services. You want to sell to them, and they want to buy from you. Signups to your email programme follow suit. You… keep reading →
How Goldilocks, Aristotle and The Three Stooges can increase your email results… The rule of three is one of the oldest in the book. Aristotle wrote about about the three unities in his book Rhetoric: dramatic unity of time, place and action. Simply put, people tend to easily remember three things, thus making your messages sticky and… keep reading →
Blending personas and personalities to increase conversions in email marketing [Part 1] It’s a well-known fact that some of the greatest results can be gained by combining personalisation and persuasive architecture to deliver what the customer wants. In this 2 part post I will look at approaches to leverage 2 types of buyer personas to… keep reading →