Email marketing works. You already know this but so do your competitors, companies from outside your industry, and nearly everyone who’ve wished for a higher return on their investment. The daily number of emails exchanged in 2022 is forecasted to be 333.2 billion – talk about a cluttered marketing channel. The only way you can differentiate yourself… keep reading →
A re-engagement and reactivation email program are not the same, so don’t send everyone the same ‘We Miss You’ emails. I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the time, but this… keep reading →
Re-activation and re-engagement are not the same so don’t send everyone the same ‘We Miss You’ emails. Reactivation vs Reengagement Email Marketing: Why They Require Different Strategies I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like… keep reading →
When it comes to improving your email programs, it’s all about the numbers Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually… keep reading →
In a previous post (When “One to Everyone” Email Messages Make Sense), I urged you to send “catch-all” campaigns to scoop up customers and subscribers who do not fit your segmentation criteria or triggered touchpoints. I am by no means saying that you should scrap your highly personalised campaigns for the customers you know well.… keep reading →