A deep dive into writing prompts for generative AI to create an email campaign brief. In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of… keep reading →
Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert. Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Think about the last time you tried to talk a friend or… keep reading →
The long tail isn’t just for sales and SEO anymore! That’s probably what you think about when someone mentions “long tail” strategy. It began with author Chris Anderson, who wrote The Long Tail: Why the Future of Business Is Selling Less of More in 2004 about the profit potential in selling less-popular goods with longer… keep reading →
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who… keep reading →
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open… keep reading →