Why should you focus on engagement marketing rather than just pushing your products? It’s a question that many brands face as they navigate the increasingly complex landscape of digital marketing. In the third session of our “Unspoken Challenges” series, Janine Hamilton, Senior Strategic Consultant at Actito, explores the compelling reasons behind adopting an engagement-first approach… keep reading →
Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more… keep reading →
Chad is quickly becoming a valuable member of my agency’s team for our planning, creative development and optimisation. You won’t find his photo on our company website, however. That’s because “Chad” is the name we’ve given to our private version of ChatGPT. Plus, he’s still a work in progress. We’re training him on our content,… keep reading →
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If you don’t track your results long after… keep reading →
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the kind of personality traits that set… keep reading →