Holistic Email Marketing

Author: Kath Pay

Mastering A/B Testing in Email Marketing: Key Insights for Optimising Campaigns

A/B testing has become a foundational strategy in email marketing, offering marketers the opportunity to optimise engagement, increase conversions, and make data-driven decisions. Whether it’s testing subject lines, email content, or call-to-action buttons, A/B testing allows for continuous refinement of email campaigns. Drawing on a wealth of industry insights, this post summarises key best practices… keep reading →

Now playing: ‘The Email Test That Goes Wrong’

From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your customers, which messages resonate… keep reading →

Translating a Customer Journey into Impactful Marketing Automation

You’ve mapped out your customer journey, but what comes next? The real challenge lies in translating that map into an automated marketing strategy that engages your audience and drives results. In the second session of our “No Fears, No Tears” series, Janine Hamilton, Senior Strategic Consultant at Actito, delves into the art of turning customer… keep reading →

Activating Customer Journeys with Automation

Customer journey mapping and marketing automation are powerful tools on their own, but how do they come together in real-world scenarios? In the final session of our “No Fears, No Tears” series, we hosted a lively panel discussion with industry experts who shared their experiences and insights on activating customer journeys through automation. Tracy Ilunga… keep reading →