Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting… keep reading →
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your customers, which messages resonate… keep reading →
You’ve mapped out your customer journey, but what comes next? The real challenge lies in translating that map into an automated marketing strategy that engages your audience and drives results. In the second session of our “No Fears, No Tears” series, Janine Hamilton, Senior Strategic Consultant at Actito, delves into the art of turning customer… keep reading →
Customer journey mapping and marketing automation are powerful tools on their own, but how do they come together in real-world scenarios? In the final session of our “No Fears, No Tears” series, we hosted a lively panel discussion with industry experts who shared their experiences and insights on activating customer journeys through automation. Tracy Ilunga… keep reading →
Ever feel overwhelmed by the sheer number of tasks in email marketing? You’re not alone. Prioritizing what to focus on, especially when it comes to crafting the perfect customer email journey, can be daunting. In the second session of our “Unspoken Challenges” series, Scott Cohen, Email Channel Manager at Purple, breaks down how to effectively… keep reading →