Have you ever wondered why some brands excel at customer engagement while others struggle to keep their audience interested? The key often lies in how they manage the customer experience through email marketing. In the first session of our “Unspoken Challenges” series, Kath Pay, CEO of Holistic Email Marketing, dives deep into this topic, sharing… keep reading →
As the holiday season approaches, email marketers face a crucial challenge: ensuring their emails reach the inbox at the most critical time of the year. In this episode of Email & More, “Deliverability – in Readiness for Holiday Season,” the panel, featuring Kath Pay, Raymond Djikxhoorn, Udeme Ukutt, and Radek Kaczynski, shares invaluable insights on… keep reading →
Our latest episode of Email & More: A Q&A With… delved into the exciting realm of interactive email marketing. Hosted by Skip Fidura, the panel featured Kath Pay, Jodi Ceason, and Kisha Anderson, who shared their experiences and insights on making emails more engaging and interactive. Particular thanks to Jodi for stepping in for Evan… keep reading →
In the competitive world of email marketing, achieving high ROI through marketing automation is both an art and a science. The latest episode of Email & More brought together industry experts to explore the strategies and tools that can help marketers maximize their returns. If you missed the live discussion, you can catch the full… keep reading →
“GenAI is not just a buzzword; it’s a tool that, if used correctly, can significantly enhance the effectiveness of email marketing,” commented Skip Fidura when opening the latest episode of Email More. Tracy Ilunga added to this by highlighting her use of AI for creating engaging subject lines, thereby enhancing customer journeys. Tony Allen shared… keep reading →