Round-up of 2017’s trends and predictions for 2018

We’ve gathered a few of our favourite 2018 trends and predictions articles for email marketing right here for ease. The bullet points are here to skim, but each one is definitely worth a proper read! Got any other hot tip for email marketing in 2018? Let us know!

Black Friday – How was it for you?

We’re writing a report with our friends at Taxi for Email on what it’s like to make email campaigns for the Black Friday/Cyber Monday period, and we’d love to hear your thoughts. We know your time is valuable so this will only take a couple of minutes. If you want to be sent the report, then… keep reading →

Holistic Live! Circle – Personalisation in Email Marketing

A guest post by Jaicee Matthews from Pure360. Holistic Email Marketing, in partnership with Pure360, hosted an intimate invite-only roundtable discussion with leading brands to understand their challenges & successes with email personalisation.

What is lifecycle marketing?

Consider the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire new ones from scratch. Customer relationship… keep reading →

Email campaigns will predict the content you want

Campaign Monitor did a roundup of 10 predictions for 2016 by 10 leading experts. Kath was asked to contribute… Email campaigns will predict the content you want One of the things that marketers are constantly struggling with is optimizing their campaigns, with the objective of being able to deliver emails that are valuable to the… keep reading →