3 Steps to Increasing your Email Marketing Conversions by Kath Pay
We went to Marketing Week Live last Thursday 9th March and had a ball! Kath Pay spoke on increasing your email marketing results as a taster for Econsultancy’s training course on email marketing.
We had great feedback and here are some of the tweets from the session, highlighting some key points but if you want more you can view the full presentation below.
At #MWL17@kathpay says email marketing is always evolving but the basics are open, click, convert #emailmarketingpic.twitter.com/8zyeCq4y2T
— Victoria Belchambers (@Atkins_VLBel) March 9, 2017
In #emailmarketing, ask whether subject line should be specific or generic.. not should it be long or short. Advice from @kathpay at #MWL17
— Beth Parfitt (@ohmyitsbetty) March 9, 2017
.@kathpay says subject line has value even if not opened.Use to plant a seed. All of this adds up-make sure it counts #emailmarketing#mwl17pic.twitter.com/DXDiNNp30q
— Beth Parfitt (@ohmyitsbetty) March 9, 2017
“Think CURVE with #email subject lines: Curiosity, Urgency, Relevance, Value, Emotion – use 2 & test” @kathpay#EmailMarketing#MWL17pic.twitter.com/96wa18BI1j
— Dale K Robinson (@DigitalDale1) March 9, 2017
.@kathpay says write like a journalist in your #emailmarketing.. give people what they want and need – no more and no less. #MWL17@mwl17
— Beth Parfitt (@ohmyitsbetty) March 9, 2017
@kathpay Great session on email marketing at @MWL2017 this morning. Thank you!
— Teddy Todorova (@Teodora_A_T) March 9, 2017
Great talk from @kathpay at #MarketingWeek@Econsultancypic.twitter.com/FuBER4mSti
— Moneypenny UK (@Moneypenny) March 9, 2017
Email marketing is to get consumers to click, not to sell to them that’s the websites job @kathpay#MWL17pic.twitter.com/o7YZllNurs
— Vanessa Hitchen (@vhitchenn) March 9, 2017
My highlight from #MWL17 was @kathpay‘s 3 steps to increasing your email conversions. Here’s a roundup of what I learnt #emailmarketingpic.twitter.com/KXDooePqIi
— Emma Rose Tully (@EmmaTully) March 13, 2017
Interested in finding out more? Check out how the awesome team at Holistic Email Marketing can help take your email programme to the next level.