A friend sent me an article recently with a message that said, essentially: This sounds an awful lot like you. She wasn’t wrong. The article sounded familiar. It asserted that AI has made it possible for marketers to produce more content, faster, but that all this extra output creates work elsewhere: more reviewing, more approvals,… keep reading →
AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured. AI has made many parts of marketing faster. But faster production hasn’t magically given marketers more time. Nor has it automatically made the work better. In my recent MarTech article, “Why AI hasn’t solved marketing’s… keep reading →
Every marketer can generate competent copy. Few understand what actually changes behavior. Every week, I see articles promising the perfect AI prompt: The one that writes better emails, doubles conversions, and makes copywriting effortless. The model is new, but it’s just another version of the legendary silver bullet marketers have chased for years, the magical… keep reading →
AI can write email campaigns in seconds, but it can’t replace the strategy, judgement, and customer understanding that make them worth sending. Why is email marketing like being in a long-term relationship? Because when you ask your partner how they’re feeling, and they respond, “Fine,” you know that doesn’t always mean things are good. In… keep reading →
The most valuable email marketers know how to apply AI across automation, personalisation, analytics, testing, and customer journeys. Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and, in some cases, a useful assistant. It can help you work faster, support ideation, and summarize data.… keep reading →