Why Creative Campaigns are Worth the Risk

Getting attention in your customer’s inbox is harder than ever today, thanks to high volumes and stricter ISP rules on which emails make it to the inbox. That’s why creativity plays such an important role in gaining and holding your customer’s attention. It’s not enough to have the latest email technology. It isn’t even enough… keep reading →

Email Copywriting – the Overlooked Art and Asset

Whenever I ask people for examples of emails they love, most are quick to show messages from brands with gorgeous images, great design, amazing personalisation or cutting-edge technology. Hardly anyone says, “I love the copywriting in [Brand X’s] emails!” Unless, of course, I’m talking to a copywriter. This is a shame because copywriting is as… keep reading →

Email and More: Achieving Black Diversity in Email

Email & More… Achieving Black Diversity in Email

Episode 1, Tuesday 16th June 2020 Join us for this discussion on Achieving Black Diversity in Email Marketing. Disturbingly, this is the first panel made up of only back panellists in email marketing, as well as it being the first time this topic has been discussed on a platform within the email industry. Due to… keep reading →

What is Email & More?

We’re now in Q4 2020. It’s been quite a year. At Holistic we’ve rolled with it and decided to take one of the best parts of our fantastic sponsored in-person events and turn it into an online panel discussion. No, it’s not just another webinar, it’s something different: Email & More puts experts together to… keep reading →

Are You Paying Too Much for Your ESP?

What’s holding your email marketing programme back from helping you achieve all of your marketing goals? I’m not asking if something is keeping your programme from advancing. Even successful marketers run into roadblocks. You might think the answer is to shop around for more advanced technology. But, you might end up paying too much for… keep reading →