Transition to ‘Helpful Email Marketing’

Everybody talks about being “customer-centric” in their email marketing plans. “Putting the customer first” is a popular session at email conferences. “Aligning marketing with the customer journey,” “improving the customer experience through email” and “adding value for our customers” are three goals people say they’re trying to achieve with their marketing. Given all this focus… keep reading →

Round-up of 2017’s trends and predictions for 2018

We’ve gathered a few of our favourite 2018 trends and predictions articles for email marketing right here for ease. The bullet points are here to skim, but each one is definitely worth a proper read!   Got any other hot tip for email marketing in 2018? Let us know!

Black Friday – How was it for you?

We’re writing a report with our friends at Taxi for Email on what it’s like to make email campaigns for the Black Friday/Cyber Monday period, and we’d love to hear your thoughts. We know your time is valuable so this will only take a couple of minutes. If you want to be sent the report, then… keep reading →

2 Ways to Solve Your Greatest Email Personalisation Challenges

Wow! I’m still buzzing from the fantastic Holistic Live Circle we hosted recently with our friends at Pure360. Komal Helyer, Pure360’s marketing director, and I talked with marketers from a wide range of industries about what they’re doing right now to increase conversions: what works, what doesn’t, and how marketers can drive higher conversions from… keep reading →