GDPR and Email Marketing

Even GDPR Can’t Kill Email by Kath Pay and Tim Watson

CNBC recently carried a news grabbing clickbait headline about email marketing being decimated by GDPR. As this is not what I’m seeing, I discussed with Tim Watson of Zettasphere, a long-time friend and fellow email marketing consultant, to get another opinion. Having both worked together on the UK DMA Email Marketing Council for 10 years each to… keep reading →

Personalization: It’s Both an Art and a Science

Personalization: It’s Both an Art and a Science

As marketers, we focus almost exclusively on the science of personalization – gathering the data, setting up segments and triggers, figuring out the mechanics of automating emails, creating and testing the email content and coordinating with other channels to create an omni-channel approach. We aren’t as well versed in the art of personalization—the ideas and practices… keep reading →

Optimising your web forms is key to success

Give Your Email Team the Keys to the Marketing Database

The company’s database containing email addresses, gained through web forms, has always been an email marketer’s greatest asset. Many marketers are re-learning that lesson in the wake of GDPR implementation in May 2018. Although GDPR did not mandate re-permissioning email addresses, many brands in EU countries chose to go that route to comply with its… keep reading →

Holistic Live! Circle Roundtable May 2018

We recently hosted another Holistic Live! Circle roundtable, joined with our sponsors Emarsys and Zmags. Moderated by our own Kath Pay, with Dave Littlechild, Global Partner at Emarsys, and Chris Osborne, European Operations for Zmags assisting in the discussions. Joining us were senior CRM & Email Marketers from Which!, L.V, Mr. Porter, Anthropologie, Ralph Lauren,… keep reading →

Group of people gathered and listening to a presentation

Top Tips from Holistic Live! Together With Pure 360

We recently had another fantastic Holistic Live! Together event in London and Manchester.  Thanks to everyone who attended – it was great to see you all!  For those who couldn’t make it, or those who just want a reminder, here are a couple of top tips from our presentation: Optimising your forms for Increased Conversions… keep reading →