Why We Built The Holistic Email Academy (and What It Means to Us)

Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve.

Marketing has changed. Email has changed. But the education supporting it hasn’t kept up.

Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front of classrooms, we’ve seen the same frustrations echo across teams of all sizes:

“I’m doing the work, but I’m not sure if I’m doing it right.”
“I don’t want fluff. I want frameworks, proof, and clarity.”
“I want to learn email properly, but where do I start?”

The Holistic Email Academy is our answer to that.

A Shared Legacy, a Shared Mission

Together, we’ve led hundreds of client strategies, written thousands of campaigns, and trained thousands of marketers.

We’ve built email programmes from scratch. We’ve rebuilt programmes that broke down. We’ve watched as passionate marketers were let down by one-size-fits-all courses that taught tactics without explaining the why behind them.

So, we teamed up.

Not to build another content hub, but to build the Academy we wished we’d had earlier in our careers—one rooted in real-world strategy, ethical marketing, behavioural science, and the belief that education should empower, not overwhelm.

Why We Built The Holistic Email Academy

We created the Academy to give marketers what they truly need:

• More clarity – Clear, structured learning, not scattered blogs or contradictory advice.
• More confidence – Knowledge that sticks in courses that make you feel smart, not small.
• More support – From real practitioners, not just people following the same old script.

We’re here to demystify email marketing, to bring order to the chaos and to raise the standard of email education.

We do this for one reason: because marketers deserve better. And the industry does, too.

This Is Personal

This Holistic Email Academy isn’t just a product. It’s a culmination of our careers and a legacy we want to leave behind.

We’re here for the strategists. The copywriters. The CRM leads. The team-of-one marketers trying to do it all.

We’re here for the curious, the motivated, the tired-but-still-passionate.

Are You with Us? Let’s Go!

Whether you’re just starting out or ready to sharpen your skills and polish your craft, you’ll find a space built just for you.

• Courses that challenge.
• Modules that inspire.
• Support that meets you where you are.

Explore the Academy – we’re poised, ready to launch soon.
In the meantime, sign up to our weekly newsletter, The Mindful Marketer, and you’ll get access to Strategic Email Marketing: From Vision to Value, when it launches

Kath & Jonathan
Founders, Holistic Email Academy