Holistic Email Marketing

Business Case For Training Approval

Here’s a template for you to customise or use as inspiration.

Business Case for Employers: Why Approve the Training Course

Subject: Request for Training Approval at a Discounted Rate

Dear [Manager/HR Team/Decision-Maker],

I am requesting approval to enroll in Holistic Email Marketing’s training course [Course Name], which will be available at a significantly reduced rate of £160 (normally £200).

This training course provides actionable skills and knowledge in [insert key topic, e.g., email marketing automation or strategy], which will directly benefit our team and organisation.

Key Benefits to the Company

1. Cost Efficiency

  • The discount represents a 20% reduction in the usual cost, saving £40.
  • This offers exceptional value for high-quality training without compromising our budget.

2. Improved Performance

  • The course focuses on [list specific outcomes, e.g., enhancing automation strategy, improving campaign ROI, or building more effective email programs].
  • These skills will help me [specific benefit, e.g., streamline processes, improve productivity, or drive measurable results in our campaigns].

3. Return on Investment (ROI)

  • The insights and techniques I gain will have a long-term impact on [insert example: increasing open rates, click-throughs, or customer retention].
  • Investing £50 now can result in significant cost savings and increased revenue potential for the company.

4. Strategic Alignment

  • The course content aligns with our current objectives, such as [specific company goals, e.g., improving lifecycle marketing, launching automated campaigns, or personalizing customer journeys].

5. Reputation Enhancement

  • With the expertise gained, I can contribute to making our [team/department] more innovative and effective, enhancing our company’s reputation in [specific field or industry].

Key Details of the Course

  • Name: [Insert Course Name]
  • Date/Duration: [Insert Date/Timeframe]
  • Cost: £160 (normally £200; valid until 31 January 2025)
  • Format: Live Online
  • Provider: Holistic Email Marketing

Next Steps

Please let me know if I can provide additional details or complete any forms to facilitate approval. The discount period is limited, so I would appreciate a response by [insert deadline].

Thank you for considering this request. I am confident this training will significantly benefit our team and align with our objectives.

Best regards,

[Your Name]

We hope this helps!