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What: [Webinar] Email testing: 5 things you’re probably doing wrong and how to fix them.
When: Tuesday 5th November, 3 pm CEST, 2 pm GMT, 9 am ET, 7 am PT
Who:
Kath Pay – Founder & Senior Consultant, Holistic Email Marketing
Tom Ricards, Account Director, Fresh Relevance
According to this year’s Econsultancy’s Email Marketing Census, 22% of email marketers state they will focus on campaign optimisation & testing. Yet, many marketers perform tests based on misinformation and could potentially be optimising for the wrong result.
So are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?
Join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes made and be inspired by a showcase of meaningful tests that drove great results.
About the Speakers
Kath Pay, Founder of Holistic Email Marketing
Kath lives and breathes email marketing, with over 18 years of email marketing experience, and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
Tom Ricards, Account Director, Fresh Relevance
In his role, Tom works with renowned brands in the ecommerce and travel space, including Harvey Nichols, TimeOut, iTravel Holidays, SpaceNK and Classic Collection, to ensure success with their content personalisation programmes in email and online. With years of experience in the marketing technology arena under his belt, Tom has a wealth of knowledge in digital marketing and cross-channel optimisation, holding previous roles at Pure360 and spokenfor.