We are an email marketing consultancy who focus on your customers’ journey

Just like a drop of water impacts the surface,
email impacts your conversions across other channels

Our Ethos

The customer, their journey and the information they provide through their actions, is at the centre of our ethos. Enabling you to benefit from email marketing strategies and email marketing programmes that achieve the 1:1 personalisation your customers desire.

We believe in developing data-driven email marketing strategies that are supported and enabled by technology. With our email marketing consulting services , we bring data, technology, strategy, creativity, personalisation and psychology together through our innovative approach to create effective eCRM & email marketing strategies that deliver results.

Get to know us


Are your email marketing and eCRM programmes achieving all that they can? Could clicks and conversions be better? Wish you could have an expert review your email and eCRM programme and feedback with an in-depth analysis?

Well, you can! An email marketing audit by Holistic’s experienced email marketing consultants can highlight the strengths, and identify missed opportunities in your email marketing and eCRM programmes, so you know what is working and what can be improved.

Get started with an audit today

How We Can Help You


We do our homework! We take a good look at the different elements of your email marketing programme and produce an in-depth report identifying missed opportunities and recommendations.
Email Marketing Audit
Email Marketing Workshop
Email Deliverability Audit


This is where the fun starts! In order to create a unified and connected customer journey and experience a robust strategy is required. The strategy draws upon the findings from the email marketing audit.
eCRM Strategy
Email Consultancy
Personalisation Strategy
Email Testing Strategy


This is where we bring the strategy to life! Depending upon your internal resources, we're flexible and can help as little or as much as required (we're nice like that) .
Email & eCRM Implementation
Email Design & Copywriting
Marketing Automation
Ecommerce Email Solutions

Find Out How


We offer you for free, a no-obligation, 30 minute consultation with Kath or one of our expert email marketing consultants, to discover how we can help you.

Book your call now

Our Email Marketing Consulting Services Include...


Email Marketing Audit
Email Marketing Strategy
ESP Vendor Selection
List Growth
1st Purchase Programme
Optimise Customer Journey
Optimise Customer Checkout Journey
Nudge Programmes
Content Marketing


Persuasive Psychology
Increase your Email Marketing ROI
Email testing & optimising
Segmentation Strategy
Lifecycle Marketing
Marketing Automation
Personalisation Strategy

We'd love to help you

See What Our Customers Have to Say...

" I took my team to a workshop with Holistic Email Marketing to review our customer journey maps. My key focus was really just to get the team out of the office and into an environment where thoughts could flow freely without the distractions of work. However I must say we got so much more than that, Kath had really done her homework on the brand and already pointed out some quick wins we could action that we hadn’t even thought of. The afternoon was well structured and the team have actually taken on board her mapping technique and goal setting. Would highly recommend!
— Jo Crawford, Mr Porter
“We recognised Kath Pay as a leader in the industry, and as we wanted the best, we contacted Holistic to help us take a new approach to our email marketing. We needed a consultancy who could help us take our email marketing from ‘batch and blast’ to something more sophisticated, with conversions being our primary goal. Through the audit that Holistic performed, they helped identify missed opportunities, and gave some great recommendations on how to take advantage of them."
— Aamir Jiwa, Printerpix.
“Faced with some specific challenges in our CRM programme, we were keen to enlist the help of a consultancy who specialised in email marketing. Holistic delivered an exceptionally thorough audit of our email marketing programme, covering every aspect of the customer journey. The audit provided clear, actionable insights and plenty of things to aspire to. We've been able to implement some improvements immediately, and have added a whole host of others to our roadmap. We are excited for the future of our email marketing programme, and we look forward to working with Kath and the team in the future.”
— Justine McMenemy, Not on the High Street
More Testimonials