We are email marketing consultants who focus on your customers’ journey
Just like a drop of water impacts the surface, email impacts your conversions across other channels. As a boutique email marketing consultancy, our email marketing consultants can take you to the next level of success.
SEE HOW WE CAN HELP YOU
Email Marketing Services
Affordable Email Marketing Expertise—Custom Subscription Packages for Today’s Marketers
We know budgets are tight and demands are high. Our new transparent, monthly packages make professional email marketing accessible, empowering you with affordable access to expert support across key areas.
Whether you need strategic guidance, audits to maximise performance, deliverability monitoring, hands-on support for feedback and strategic advice, coaching to boost your team’s skills, or A/B testing for optimised results, our monthly packages are designed to give you what you need, when you need it—all at a manageable monthly cost.
Our Ethos
The customer, their journey and the information they provide through their actions, is at the centre of our ethos. Enabling you to benefit from email marketing strategies and email marketing programmes that achieve the 1:1 personalisation your customer's desire.
We develop data-driven
How about a good read?
Kath Pay's must-read book on the titular Holistic method.
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"Thought provoking, inspirational and a great example of
how to do “helpful marketing” the right way.
Highly recommended!"
"this book is packed full of the sensible, practical advice
that Kath is renowned for in the email marketing world.”
Get Started With An Email Marketing Audit
Are your email marketing and eCRM programmes achieving all that they can? Could clicks and conversions be better? Wish you could have an expert review your email and eCRM programme and feedback with an in-depth analysis?
Well, you can! An email marketing audit by Holistic’s experienced email marketing consultants can highlight the strengths, and identify missed opportunities in your email marketing and eCRM programmes, so you know what is working and what can be improved.
See What Our Happy Clients Have to Say...
– Jen Pike, Cannadips
— Tor Hopkins, Kate Spade New York
— Robert Dudley, Transunion
How We Can Help You

Discover
Services
Holistic Email Audit
Deliverability Audit
Discovery Workshop
Competitive Analysis

Devise
Services
Email Marketing Strategy
Email Testing Strategy

Develop
Services
Marketing Automation Consultant
Email Deliverability Consultant
Holistic AB Testing Implementation
Email Consultant on Hand
Persuasive Copywriting & Design
Email Coaching
Our latest must-read articles
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What TikTok gets right about attention and what email overlooks
TikTok forces creators to earn attention in seconds. Email marketing needs to do the same. Email marketing has been declared dead every time a new digital technology appears in all its shiny newness. Yet, it remains one of the most effective, profitable and controllable digital channels available to marketers. But so much of the promotional… keep reading → -
6 post-purchase moments that shape customer lifetime value
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost exclusively on the product and the buying experience. You see these emails in your own inbox:… keep reading → -

Holiday 2025 Behavior Unpacked: How Google Proves Buyer Modalities Shape Email Marketing Decisions
Holiday 2025 is shaping up to be one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust has never mattered more. This is especially relevant for email marketers, where understanding buyer modalities can mean the difference between campaigns that feel generic and messages that truly… keep reading →

