email marketing consultant, email marketing consultants, email marketing consultancy

We are email marketing consultants who focus on your customers’ journey

Just like a drop of water impacts the surface, email impacts your conversions across other channels. As a boutique email marketing consultancy, our email marketing consultants can take you to the next level of success.

Our Ethos

The customer, their journey and the information they provide through their actions, is at the centre of our ethos. Enabling you to benefit from email marketing strategies and email marketing programmes that achieve the 1:1 personalisation your customer's desire.

We develop data-driven email marketing strategies that are supported and enabled by technology. With our email marketing consulting services , we bring data, technology, strategy, creativity, personalisation and psychology together through our innovative approach to create effective eCRM & email marketing strategies that deliver results.

Find your email marketing consultant

How about a good read?

Kath Pay's must-read book on the titular Holistic method. Sign up to hear about second edition news too!

"Thought provoking, inspirational and a great example of how to do “helpful marketing” the right way. Highly recommended!"

this book is packed full of the sensible, practical advice that Kath is renowned for in the email marketing world.”

Turn the page


Are your email marketing and eCRM programmes achieving all that they can? Could clicks and conversions be better? Wish you could have an expert review your email and eCRM programme and feedback with an in-depth analysis?

Well, you can! An email marketing audit by Holistic’s experienced email marketing consultants can highlight the strengths, and identify missed opportunities in your email marketing and eCRM programmes, so you know what is working and what can be improved.

Get started with an Audit today

The first of its kind within the realm of email marketing. A series of free online Q&A panels, consisting of brand-side and vendor-side expert panellists providing insights on all things to do with email marketing & more… Think of it like a fun and casual chat in the pub with your work colleagues!

Watch it all on-demand

See What Our Happy Clients Have to Say...

“The email strategy and flows that Holistic Email Marketing & Hagopian Ink created delivered a 2x ROI in 6 months. We were able to lift and sustain our online our sales by 5% – 10% through 3 basic, yet, strategic email executions. And even better, we are doing it through email communications that are on brand, improving the frequency of our brand touches with our consumers.”
– Jen Pike, Cannadips
“Kath gave us a very comprehensive overview of our customer journey and helped us to see our business from a completely different perspective. When you’re stuck in the detail every day, Kath’s expert opinion was extremely valuable. She pointed out “quick wins” which we could immediately implement & longer term strategies that we should be thinking of. Kath offered an outsider’s perspective with a wealth of knowledge. Would recommend to anyone serious about their CRM strategy!"
— Tor Hopkins, Kate Spade New York
“After neglecting the channel, we knew that we needed to jumpstart our email program. To ensure that we went down a good path, we looked to Holistic marketing to help guide our efforts to drive better customer engagement and more commerce. Kath and her team provided welcomed expertise to collaborate on our strategy and map out the tactics that drove results for our new email program. Since bringing them on, we’ve made great improvements with our email testing endeavors, template design and triggered workflows. If you are looking email program help, then look no further than to Kath and her team.”
— Robert Dudley, Transunion
More Testimonials

How We Can Help You


We do our homework! We take a good look at the different elements of your email marketing programme and produce an in-depth report identifying missed opportunities and recommendations.
Email Marketing Audit
Email Marketing Workshop
Email Deliverability Audit


This is where the fun starts! In order to create a unified and connected customer journey and experience a robust strategy is required. The strategy draws upon the findings from the email marketing audit.
eCRM Strategy
Email Consultancy
Personalisation Strategy
Email Testing Strategy


This is where we bring the strategy to life! Depending upon your internal resources, we're flexible and can help as little or as much as required (we're nice like that) .
Email & eCRM Implementation
Email Design & Copywriting
Marketing Automation
Ecommerce Email Solutions
We'd love to help you

Our latest must-read articles

  • 4 inbox-altering changes to watch for in 2024

    Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more… keep reading →

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  • Gaining High ROI with Marketing Automation

    In the competitive world of email marketing, achieving high ROI through marketing automation is both an art and a science. The latest episode of Email & More brought together industry experts to explore the strategies and tools that can help marketers maximize their returns. If you missed the live discussion, you can catch the full… keep reading →

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  • How AI amplifies ‘fauxthenticity’

    Chad is quickly becoming a valuable member of my agency’s team for our planning, creative development and optimisation. You won’t find his photo on our company website, however. That’s because “Chad” is the name we’ve given to our private version of ChatGPT. Plus, he’s still a work in progress. We’re training him on our content,… keep reading →

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