Test your way to success - Holistically!
Holistic Testing is a new testing approach that we've pioneered here at Holistic Email Marketing. A regularly-performed test based on a hypothesis is the essence of Holistic Testing. Unlike a typical A/B split test that is based on testing a factor and achieving the single aim of gaining an immediate uplift in a single campaign; Holistic testing has a two-fold aim.
1. Finding out which version delivers the best result.
2. Discovering long-term insights about your audience.
Why Test Holistically?
You'll see the greatest benefits from Holistic testing by seeking long-term, valuable insights about your audience. You can then share these insights across many channels to drive your business objectives.