“Machine learning” has moved out of science fiction and into real-life applications, like powering Tesla cars that run on autopilot and robots that can beat humans at the Japanese game of Go. For marketers, it gets them closer to their email nirvana: true 1:1 personalization on a mass scale.
Machine learning, at its simplest, is a method of data analysis that allows computers to learn – to analyze, predict and act – without explicit instructions or programming.
That last phrase – “without explicit instructions or programming” – highlights the difference between today’s rule-based marketing automation and systems that use machine learning.
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