Ahead of the eagerly awaited online eCommerce Summit on May 27-29, I asked a couple of email marketing experts a challenging question:
“There are so many ways to increase conversions – segmentation, testing, copywriting, deliverability just to name a few. What is the number one (key)
Using dynamic content to tailor the hero offer and other panels in the email will pay dividends into the future as you standardise your targeting process. It's best to think through your targeting options as different layers from product categories purchases, position in lifecycle based on Recency and Frequency, current and potential and demographics. See my 6 layered Email targeting options for some examples.”
Join Dave on May 29th to discover some great new trends within email which will help your email marketing conversions.
Once you start measuring totals rather than rates you begin to see tactics such as segmentation and deliverability in a very different light"
Join Dela and hear more about on this topic on May 28thin his webinar 'Stop Segmenting Start Personalizing'.
1: Persuade them to open the email
2: Persuade them to click through to the landing page
3: Once on the Landing page, persuade them to convert to the final objective
The objective of the email is not to convert them to the end conversion within the email, but rather to convert them to take action within the email in order for them to arrive at the landing page – where the actual conversion takes place."
To hear about this in more detail, join me on May 28th to discover more about ‘How to create a Persuasive Journey'.
Lot's of great ideas and there's plenty more to come! Join us on May 27- 29 for our online eCommerce Summit which not only features Dr Dave Chaffey, Dela Quist and myself, but also Oli Gardner of Unbounce, Catherine Toole of StickyContent, Justine Jordan and Chad White of Litmus, Olly Beckett of Expedia and more!
Originally posted on cloud.IQ