How will this report help me and my business?
In 2015 Email is still one of the top sales drivers from digital marketing, but faces increased competition from social media now the majority of emails are accessed on mobile. The question for email marketers in 2015 is how can we use new design and real-time targeting techniques to engage our audience.
To understand the latest best practice to do this we selected some of the key trends in email marketing and then asked 10 email marketing specialists from around the world to give their examples and recommendations.
To structure the guide we have grouped 10 trends in 4 areas
4. Data integration
A Big ‘Thank you’ to our contributors
Creating this report would not have been possible without the time of the contributors to give their examples and guidance. Many thanks to all of the email marketing experts from several countries we consulted with to share their opinions of the latest trends.
Matthew Evans, UK, Creative Developer, Pure360.
Bruno Florence, France, Email marketing expert. Publisher Pignonsurmail blog.
Michael Leander, Denmark, Commentator and Speaker.
Kath Pay, UK, Email marketing consultant, trainer and marketing director at cloud.IQ.
Jordie van Rijn, Netherlands, Independent consultant and publisher of Email Monday and Email Vendor Selection.
Elliot Ross, UK, Managing Director of specialist email agency ActionRocket.
Torsten Schwarz, Germany, Email and Marketing Automation Author, Speaker & Consultant who is CEO of Marketing-Boerse.de.
Tim Watson, UK, independent Email consultant at Zettasphere.
Chad White, US, author of “Email Marketing Rules” and Lead Research Analyst at Salesforce Marketing Cloud.
Originally posted on Smart Insights